Online Social Networking

Introduction

Building the right relationships with the right people applies to any context, offline and online. However, the ability to rapidly make connections on the Internet means we need to be more vigilant to ensure that we remain true to this recommendation. Apart from this, the nature of relationships remains fundamentally the same. We argue that a person is an integrated whole; whether engaged in the physical world or online, there is the one life, albeit played out in multiple facets.

We may pretend to be someone else (as promoted in VR worlds such as Second Life and the metaverse), but these only add layers of maya (illusion) and according to Buddhist teachings, karma accumulates around the same stream of consciousness; after the virtual deed is done, the effects will be experienced by the person, in their constituents (khandhas). The key requirement then is to understand what deeds bring happiness and unhappiness. Do we really need VR?

Given the acceleration driven by socialising online, the creation of amenable networking systems is a difficult challenge and cannot be solved by facile means. We may aim for art, but won’t reach that until we’ve worked hard to find workable, if not the most elegant, solutions. That’s a technical challenge, but we can all work on the problem of happiness. Surely, then, a sensible candidate should be able to reflect closely the nature of human relationships pre-Internet, comprising kinship and non-kinship relationships, which have distinct contextual meaning and grow organically.

Fortunately, there is an architectural model that strongly suggests an architectural framework, one that is based on the Buddha’s teachings to a householder, which I explore on the Sigala research site.

Timeline

To indicate how I’ve reached my present position, I offer a timeline of my involvement in initiatives that relate to this theme.

Nov-Dec 1996

Daily Telegraph column, 27 May 1997 on the recently launched website, MiningCo.com (later renamed to about.com)

“The MiningCo” – taking back the Web

I was one of the first guides (Buddhism) for the MiningCo (later renamed about.com). This aimed to build a community around thousands of guides applying their expert knowledge to assist with the problem of identifying relevant sites. What I particularly appreciated was the support community within the company itself.

2004-2005

Logo for JISC RAMBLE project depicting cartoon character with headset holding a PDA

Reflective and Private Blogs

Blogging is normally considered a social affair, but the RAMBLE (Remote authoring of Mobile Blogs for Learning Environments), for which I was principal investigator, trialled private, reflective blogs. Undergraduates were encouraged to write about their learning experiences and share them selectively with tutors and peers. Social can be selective.

Summer 2007

fb

Joined Facebook

I was lulled into opening an account by colleagues.

November 2007

On ‘Friends’ and other associations

Dissatisfied with Facebook’s architecture, I sought a design that would properly support the deepening of human friendship and found inspiration in the Buddha’s teachings, resulting in a post on the EDUCAUSE Connect blog.

December 2010

Paul Trafford giving a presentation, pointing to a projector screen that is displaying 6 directions (indicated as N, E, S, W, up and down) with a man in the middle connected to different kinds of people

New Architectures for Sustainability

I consolidated some of my ideas in a paper I gave at the 3rd World Conference on Buddhism and Science in Thailand. At the heart of the new architectures is a separation of concerns, especially of different kinds of relationships (kinship and non-kinship) rather than lumping every connection into the ‘friend’ type.

2011 –

Sigala Project

Named after the householder who received the Buddha’s teachings (though with flexible pronunciation!), the project was started, initially as theoretical research.

September 2021

Cultivating Sīla Online: The Use of Cognitive Interventions in Systems Design

This substantial paper, which I gave at Oriel College, Oxford, brings together many elements that I have been exploring. It provides assurance that the software development can now proceed.

This page was published on 10 May 2022 and last updated on August 10, 2022 .